Cut through the noise. Protect your kid. Make smart decisions about AAU & travel basketball.
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If you've felt any of these, you're not alone — and this guide was written for you.
The average family spends $3,000–$10,000+ per year on travel basketball. Most can't say what their child actually gained.
Daddy ball, politics, and favoritism are the #1 frustration in AAU. You need a plan — not an argument.
70% of kids quit organized sports by age 13. The warning signs are there — most parents don't know what to look for.
College coaches aren't recruiting your 12-year-old. The exposure industry profits from your anxiety.
One wrong conversation can tank your child's playing time. The right conversation can change everything.
6 chapters. Scorecards. Checklists. Word-for-word scripts. Built on 30+ years and 1,000+ parent conversations.
The age-and-stage readiness filter. A 10-point scorecard that gives you a clear yes, no, or not-yet answer.
The "Kane Standard" — a 50-point evaluation checklist so you never waste money on the wrong program again.
Word-for-word scripts for talking to coaches about playing time without burning bridges or making it worse.
The recruiting reality check. What college coaches actually look at, when they start looking, and what's a waste of money.
A family budget worksheet and financial guardrails so basketball doesn't break the bank.
Burnout warning checklist, weekly skill plans, and scripts for when your kid says "I don't want to go."
What every basketball parent needs to understand about Name, Image & Likeness — and how it changes the landscape.
Not just advice — actionable tools you'll use all season long.
10-point assessment to know if your kid is ready
Score any program on a 50-point scale
For coaches, other parents, and your child
Calculate the true total cost of AAU
Honest eval of your child's collegiate potential
Weekly monitoring so you catch it early
Recalibrate your family's basketball journey
Mon–Sun development schedule for your player
I've been coaching basketball in San Diego for over three decades. I've coached players who went on to play in college, and players who never played past high school but still call me to talk about what the game taught them about life. I coached my own sons through AAU. I sat in the same seats you sit in. I wrote the same checks. This guide is built on one principle: The Work over The Hype.
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Your child's basketball journey doesn't have to cost your family's savings, sanity, or their love of the game. Get the playbook that puts you in control.
The Work over The Hype. Always.